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DTSTART:20110830T133000Z
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SUMMARY:Breakfast Brown Bag: How to Market Your Professional Service
DESCRIPTION:Whether you are a business coach\, an HR consultant\, or a real estate agent\, when you market professional services\, you are selling yourself\, your personality\, and your experience. Often the tactics you select for marketing a service are quite different from product marketing. How do you know whether a Groupon or an ad in 5280 Magazine will bring you more clients? Should you go to networking events or spend your time bulking up your internet marketing instead? Marketing a professional service takes careful planning and strategizing. The success of professional service marketing depends very heavily on reputation and brand. Therefore\, a successful strategy will include a specific effort to leverage name recognition\, branding\, and reputation. In this seminar\, you will learn how to prepare a marketing strategy within your set budget with tactics that work specifically for your company and the professional service you provide. You will leave with a workbook that includes tools to define your target market\, clarify your differentiators\, and conduct a SWOT and competitors' analysis.\n\n Presented by Jennifer Whitton\n\n \n \n \n Jennifer Whitton has more than 12 years of marketing experience for professional service firms. She has developed marketing strategies\, including proposals\, brochures\, and other marketing collateral for both small- and medium-sized businesses. She has created and maintained social media campaigns on various platforms\, including Facebook\, Twitter\, LinkedIn\, YouTube\, and blogging sites. Whitton holds a certification from the Society for Marketing Professional Services in professional services marketing.
X-ALT-DESC;FMTTYPE=text/html:\n Whether you are a business coach\, an HR consultant\, or a real estate agent\, when you market professional services\, you are selling yourself\, your personality\, and your experience. Often the tactics you select for marketing a service are quite different from product marketing. How do you know whether a Groupon or an ad in 5280 Magazine will bring you more clients? Should you go to networking events or spend your time bulking up your internet marketing instead? Marketing a professional service takes careful planning and strategizing. The success of professional service marketing depends very heavily on reputation and brand. Therefore\, a successful strategy will include a specific effort to leverage name recognition\, branding\, and reputation. In this seminar\, you will learn how to prepare a marketing strategy within your set budget with tactics that work specifically for your company and the professional service you provide. You will leave with a workbook that includes tools to define your target market\, clarify your differentiators\, and conduct a SWOT and competitors'\; analysis.
\n\n Presented by Jennifer Whitton
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\n Jennifer Whitton has more than 12 years of marketing experience for professional service firms. She has developed marketing strategies\, including proposals\, brochures\, and other marketing collateral for both small- and medium-sized businesses. She has created and maintained social media campaigns on various platforms\, including Facebook\, Twitter\, LinkedIn\, YouTube\, and blogging sites. Whitton holds a certification from the Society for Marketing Professional Services in professional services marketing.
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