Business Brown Bag: 10 Secrets of Local Search Marketing
Forty-one percent of all internet searches are for local businesses' products and services. Eight-two percent of purchases are made after a customer performs such a search. With these staggering numbers, it is easy to see why business owners who ignore the power of the internet will soon be left behind. During this seminar, you will learn what local search marketing is and how you can use it to increase your business' visibility on the web. Understand what map optimization is and how it works. Identify where your business should be listed on the internet, including online directories. Discover how to make social media efforts pay for themselves. The internet is not static - learn upcoming trends in this informative seminar and be prepared to harness the power of the world wide web.
Presented by Rex Wisehart
Rex Wisehart's serial entrepreneurship has led him down the career path of supporting small- and medium-sized businesses with their operations and growth. Over the past 30 years, Wisehart has successfully completed 27 turnarounds and advised dozens of business owners. He gave up the consulting business in 1999, and is currently principal and CEO of seven small businesses. Wisehart founded YellowSchmello in 2010 and the company now has 14 staff members on the payroll. YellowSchmello emerged from his belief in well-used technologies as part of the promotional mix local businesses need to attract new prospects and retain current customers. Wisehart has a bachelor's degree in finance and completed his obligatory law school studies (although he is not a lawyer; he never took the bar exam). He didn't go to law school to become an attorney - he went to learn the law and the legal way of thinking that has served him so well.
Date and Time
Thursday Dec 1, 2011
11:30 AM - 1:00 PM MST
Location
Denver Small Business Development Center
1445 Market St.
Denver, CO 80202
Fees/Admission
CBCC members may attend DSBDC events for free. Please contact the CBCC office @ 303.831.0720 to register.
