Business Brown Bag: Building a Brand Society

This seminar will help you to create a strong brand for your company. There are nine distinct pillars to creating a basis to every strong brand. These pillars are not dissimilar from clubs, tribes, churches, or cults. During this seminar, you will identify each of these nine pillars and see examples of them in practice using a diverse set of national and regional brands, including Cessna and Stetson. Leave this seminar with a checklist of the components of strong brands, as well as a fresh mindset toward developing your own company's brand.

Suggested Audience:
C-level executives, marketing and advertising directors