Business Brown Bag: How to Run a Successful Daily Deal Promotion

This seminar will instruct those interested in running a daily deal promotion how to make this new and innovative marketing tool a successful one. Understand the daily deal concept, review the financial model, learn how revenue is split, formulate how many sales is too many for your business to handle, and identify how to work with buyers once they redeem the coupon. From selecting the right company to do the promotion with, to setting up the actual coupon offer, to working with the company's staff to ensure repeat business is obtained, you'll leave this seminar feeling confident in your ability to offer such a valuable savings to your new and existing customer base. 

Presented by Paul Piciocchi

Paul Piciocchi has been a serial entrepreneur for more than 20 years. He currently owns and operates 12 businesses, nine of which are in Colorado. Piciocchi owns a local daily deal company, Zowzee. He also owns a half dozen bars and restaurants that have done daily deals with Groupon, Living Social, DenverDailyDeal, BoulderCamera, and Zowzee.