Business Brown Bag: Make Email the Star of Your Marketing

E-mail is everywhere. You use it every day. Chances are, your company couldn't survive without it. But, are you using e-mail for marketing? If not, this seminar will show you how to increase business with email marketing. If you are, this seminar will show you how to maximize e-mail effectiveness by integrating it with other marketing methods, such as social media, your website and even direct mail. During this seminar, you will learn the best benefits of e-mail, why you should be using an e-mail program (and not Outlook), how to increase deliverability and avoid spam problems, better mailing list management and growth, how and why to track results and what to do about it and more. You will also learn how to design and implement an e-mail marketing campaign and how to integrate e-mail with your other marketing programs. Walk away with the top 10 best practices for e-mail marketing.

Suggested Audience:
Small- and medium-sized business owners or marketing departments, non-profits and associations.